Commercial - helping to improve commercial agility
Transforming challenges into growth opportunities. Whether you’re a start-up ready to scale-up your business globally or an established company expanding into new regions, reaching the next stage of revenue growth can feel like climbing a mountain without a clear path — especially with limited resources or availability of the right expertise.
If you have any of these topics or questions in mind - let’s connect!
Limited Resources & Hiring Constraints
Your company may be facing a headcount freeze or delayed recruitments, yet critical commercial activities still need to be executed to keep momentum.
Lack of Commercial Execution Discipline
Your organization may not have established sales processes, routines, or performance management systems, resulting in inconsistent commercial execution.
Need for Structured Key Account Management
Your commercial team may require support in designing and implementing key account management processes, governance structures, and clear customer ownership models.
Requirement for Senior Commercial Leader Without Full-Time Costs
As a start-up or early-growth company, you may need some guidance from seasoned commercial leader - but without the need of a full-time executive.
Missing Critical Capabilities
You may lack specific commercial capabilities, such as expertise in negotiating complex technical or commercial agreements, or experience in structuring strategic partnerships.
Support for Major Projects or Product Launches
You may have an upcoming product launch or strategic project that requires senior commercial leadership for a defined period, but does not justify creating a full-time role.
Expertise Needed for M&A and Due Diligence
You may need industry-specific commercial expertise to support due diligence, market assessment, or integration planning during mergers and acquisitions.
Building Go-to-Market Foundations
Your company may need help defining customer segments, value propositions, pricing, positioning, and the overall go-to-market framework required for scaling.
Scaling Into New Regions or Markets
You may be ready to expand internationally but lack the commercial experience to build region-specific strategies, partner networks, and regulatory/commercial readiness.
Strategic Commercial Leadership
Strategic direction and long-term commercial planning - Market positioning and differentiation - Business model evaluation and optimization - Commercial transformation and change leadership - Market entry and expansion strategies - Opportunity identification and growth roadmapping
Revenue Growth & Go-to-Market Excellence
Revenue growth development across markets - Go-to-market (GTM) strategy design and execution - Pricing strategy - Value proposition development and solution messaging - Customer acquisition and retention strategy - Sales shannel / distributor strategy and development - Distributor evaluation and contract negotiation - International scaling and regional expansion
Market, Customer & Competitive Insight
Market segmentation and prioritization - Deep customer insight and needs analysis - Competitive landscape assessment - Portfolio and pipeline strategy - Product lifecycle management - Innovation and new solution commercialization
Operational Sales & Commercial Excellence
Sales operations and forecasting - CRM discipline and pipeline management - KPI and performance dashboards - Sales process optimization & standardization - Sales enablement tools and methodologies - Territory management and account planning - Cross-functional collaboration (Sales, Marketing, Service, Finance, Ops)
Leadership, Culture & Organizational Capability
Leading multi-region or multi-country teams - Talent development and coaching - Performance management - Building high-performing, accountable cultures - Influencing across functions and senior executives - Change management during growth or transformation
Partnerships, Business Development & Ecosystem Building
Strategic partnerships and alliances - co-development and milestone based funding - Negotiation at senior and executive level - Global key account management frameworks - Channel partner and distributor management - M&A commercial assessment and due diligence
Sector-Specific Expertise (e.g., Healthcare & Diagnostics)
Diagnostic markets - IVD regulations - Technology & R&D interfaces - Core Labs - Specialized Labs - Primary Healthcare